
Haute couture week – Logistics ready?
As Paris gets ready to host the 2025–2026 Haute Couture Week from July 7 to 10, organisers, fashion houses, and subcontractors must now anticipate the logistical challenges linked to shipping essential elements — unique creations, custom-fitted garments, runway accessories, and audiovisual equipment.
In the weeks leading up to the event, brands are finalising tech packs, mood boards, and prototypes. At this stage, express logistics becomes strategic to meet backstage delivery windows.
Why is now the time to think logistics?
Tight deadlines and unique creations demand responsiveness:
- Last-minute alterations: Your product line may include pieces that require express modifications backstage before the “show call.”
- Forgotten VIP accessories? A bolero, an accessory, or a pair of runway shoes cannot be missing from the lineup.
- Cross-border urgency: Sending strategic pieces from Florence to Paris in under 12–24 hours requires flawless coordination.
Air Time Critical® in action:
- Immediate assessment upon receiving a critical request (tech pack, accessory, AV gear, display unit)
- Rapid pick-up as soon as the mission is confirmed
- Private air charter (jet), On Board Courier (OBC), or express air freight depending on urgency
- Priority customs clearance at Paris Roissy CDG and Orly
- Secured multimodal delivery to the final destination
- Real-time updates and reactivity in case of unforeseen events
Discover our solutions for Haute Couture Week:
- On Board Courier (OBC): A dedicated courier hand-carries your parcel by air and delivers it personally at destination. Perfect for unique pieces, fragile samples, or high-value items.
- Next Flight Out (NFO): Urgent shipment on the next available flight. Door-to-door service including pick-up, customs, and final delivery. Ideal for parcels, flight cases, or crates.
- Air Charter: A dedicated cargo aircraft for ultimate speed and flexibility. You rent the entire aircraft with crew. Same-day delivery possible anywhere in Europe — for parcels, pallets, or oversized set pieces.
Why act now?
June to July is a peak logistics period, with overlapping events in Milan, Florence, Paris, and Marrakech. Logistics volumes increase and lead times shrink. To prevent critical incidents involving a missing batch at the heart of the show, secure your deliveries by calling us now.
Contact our team to secure your urgent air shipments:
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- 📞 +32 2 888 84 16 (EN/FR)